This commercial was designed to reassure viewers that the hospital's emergency department still provided top-notch care and was open and ready to serve patients during the height of the COVID-19 pandemic. We showcased our highly trained staff and the safety protocols that protected both patients and staff while reinforcing the brand-aligned mission of caring for all. My role was to develop a creative concept, edit the script, and help to manage the production team. The commercial aired on television and social media platforms.
Designed and developed an orthopedic ad campaign for both print and digital platforms. These feature visuals of active older adults participating in activities such as staying healthy, engaging in sports, and enjoying life.
Lead creative for the health care line when The First Years collaborated with American Red Cross on developing an infant/toddler health care line. Conceptualized creative packaging through to final production. Package line remains one of their top health care items in Babies R Us.
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